Adidas was welcoming footballer Lorenzo Insigne into their official roster of brand athletes.
I directed and animated a video to celebrate the announcement — mixing bold shots, tactical motion and high-energy visual rhythm.
The piece was used across Adidas Football’s digital and social platforms as part of their athlete endorsement rollout.
Directed & Animated by Orazio Marino
Art Director & Storyboard artist Giuliano Cangiano | Illustration by Giuliano Cangiano & Orazio Marino | Animation & Compositing by Orazio Marino | Agency: We Are Social | Additional Credits: Monik Ruffo, Lorenzo Galletti (We Are Social)
