Lavazza wanted to tell the story behind Tierra, their sustainable coffee initiative — from growers to final cup.
We created an animated video for Instagram that traced the journey of responsibly sourced coffee, highlighting people, practices, and purpose.
The result was an engaging and visually rich narrative used in brand storytelling and sustainability communication.
Directed & Animated by Orazio Marino
Illustration & Storyboard Raikhan Musrepova | Additional Design Giuliano Cangiano | Motion Design & Compositing Orazio Marino | Character Animation Giacomo Manzotti | Account Executive Ludovica Tonti (WAS) | Senior Account | Manager Ilario Ruffini (WAS) | Junior Art Director Luigi Muraro (WAS)
