Vibram wanted to highlight the human side of safety at work — not just the sole technology.
I directed a narrative-driven motion campaign focused on the lives and environments of people who rely on Vibram’s safety products every day.
The campaign contributed to a 30% increase in market share and was praised for its clarity and emotional focus.
Director Orazio Marino
Screenwriter Danilo Deninotti
Illustratore Giuliano Cangiano
Director Orazio Marino
Screenwriter Danilo Deninotti
Storyboard Artist Giuliano Cangiano
Character Design & Illustration Giuliano Cangiano
Lettering Designer Jacopo Baco Giannitrapani
Character Animation Giacomo Manzotti
Animation & Compositing Orazio Marino
3D Artist Fabrizio Scimè
Art Director Alberto Monti (Vibram)
Marketing Representative Martina Rotondo (Vibram)
