Gaxa wanted to raise awareness about household energy consumption and sustainability in Sardinia.
I animated a friendly, educational 15" TV ads from the branded illustrations, to help users better understand how gas systems work — and how to use them more responsibly.
The tone was warm and accessible, aimed at families and non-technical audiences.
Animated by Orazio Marino
Directed by Jacopo Martinoni (Cicciotun) | Producer Anna Pullini (Cicciotun) | Illustration by Martina Messori | Pencil Test by Francesca Cappelletto (Cicciotun) | Additional Credits: Giuseppe Lay, Simone Cristiani, Matteo Mascetti, Amanda Frascolla (Truecompany)
