Vibram was preparing to introduce XS Ride — a new sole technology designed for downhill and enduro biking.
At the time, the product didn’t exist yet: I was asked to imagine and animate its qualities through motion.
I directed a teaser video focused on traction, terrain, and surface response — using visual rhythm and texture to evoke performance before the product was even finalized.
The result was used to generate interest and alignment across marketing, product, and retail partners.
Directed by Orazio Marino
Written by Danilo Deninotti | Storyboard Artist Giuliano Cangiano | 3D Artist Fabrizio Scimè | Motion Graphics & Compositing Orazio Marino | Live Action Production & Editing TheProjectFilms | Art Direction by Alberto Monti, Andrea Lombardini (Vibram) | Marketing Mariacristina Georgiou (Vibram)
